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Alzheimer's Society - Structure Tone
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Alzheimer’s Society

When the Alzheimer’s Society relocated it’s UK headquarters to Crutched Friars, London, following the expiry of their lease, they selected Structure Tone not only to realise their new office design but also their new brand vision.

Alzheimer’s Society recently launched a new visual identity and strapline – ‘United Against Dementia’, developed to create a new brand position that’s both inspiring and accessible.

The move presented the charity with the opportunity to fully integrate their bold new brand principals, including bright design elements, striking printed quotes from people affected by dementia and tactile materials throughout the office accommodation which brought the brand alive, whilst also providing a new location that would minimise the impact on the organisation’s people, thereby enabling them to optimise the delivery of their charitable purpose.

Structure Tone worked closely with the Alzheimer’s Society and architects HLW International to ensure all configurations, finishes and design elements critical to people diagnosed with dementia were completed to the highest quality. To deliver a project of this nature, Structure Tone took great care to provide materials and equipment to ensure each part of the project met the goals of the design intent, and budgetary constraints required by the charity. The CAT A to CAT B works comprise installation of new meeting rooms, open plan meeting areas, a purpose-built IDF room, breakout space and tea points with bespoke specialist joinery, new slab-to-slab partitions to keep acoustic integrity and a new communications room to support the society’s operational requirements, including new data cabling with under floor power systems. The high-level mechanical installation was reconfigured to service the new office

Client

Alzheimer’s Society

Location

43-44 Crutched Friars, London EC3N 2AE

SF

22,604

Architect

HLW International

Dates

06/06/16 – 23/09/16

Sector

Non-profit

Services

CAT A to CAT B fit out of Level 2 and Mezzanine

Project Manager

Cluttons LLP

Engineer

Elementa

Quantity Surveyor

Core Five

22604

Square Feet

14 Weeks

Weeks

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