Amazon’s 46,000sf photography studio is situated on Geffrye Street under the arches of the East London train line near Hoxton railway station. The building itself was a former glass factory and a steam train repair yard that date back more than 100 years.
Structure Tone commenced with the complete refurbishment of the property in December 2014 that included the following: the installation of 22 photography bays, video editing facilities, a fashion library, an office space, a steel-framed internal mezzanine structure, below ground utilities and the largest cyclorama in London — all within a 24-week programme.
Larger than Amazon’s equivalent facility in Brooklyn, New York, it is currently the biggest photography studio in Europe.
24-34 Pearson Street, London, E2 8JD
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