Fisher & Paykel, a major appliance manufacturing powerhouse based in New Zealand, has been designing and manufacturing products since 1934. Their design heritage is founded on a pioneering spirit and a culture of curiosity that has challenged conventional appliance design.
Structure Tone New York’s Special Projects group managed interior fit-out of their unique 3,500sf showroom space in the Architect and Designers Building, a 12-story skyscraper housing over 40 showrooms that make up New York City’s largest selection of the finest luxury kitchen, bath, tile and stone design brands. This project used a variety of high-end finishes, such as custom millwork, wood flooring and architectural metal and glass to showcase Fisher & Paykel’s award-winning home, kitchen and laundry appliances.
Taking the lead from the company’s headquarters in Costa Mesa, CA, this showroom helps increase brand awareness and solidifies the company’s presence in the premium appliance segment for North America. The overall space conveys the core principles of the Fisher & Paykel brand, including quality, innovation and attention to detail, while workspace areas support the company culture of collaboration and the open sharing of ideas and insights.